In a PR perspective for an organisation to be successful it depends on both the internal and external stakeholders,with all the bad publicity that the University of Johannesburg (UJ) has been getting this year one may wonder if such publicity is good publicity?
I recently read an article in the May issue of UJ Observer about how the "DFC ANCYL( African National Congress Youth League) slams UJ" and we should bare in mind that the ANCYL can be influential to lots of people due to its platform . To me this article frames UJ in a negative way which I do not think UJ needs right now, since its going to be hosting an Open Day on the 11th and 12 May 2012. Through all this bad publicity it is amazing how floods of applications are still flaking in, which takes me back to my question of is any publicity good publicity or is it a matter of students are hungry for education or is it maybe they do not have place to go?
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| power of media can make or break an organisation < source: http://www.theresearchpedia.com/ > |
With all this bad publicity in just a year, first it was the incident of the parent who died during the stamped, then the girl who was found dead at Res and now this. UJ needs a good Public Relations Practitioner that will do the damage control and hopefully the Open Day will be a success and change external stakeholders (potential students, parents and different organisations) perceptions about UJ and I personally think UJ has alot to offer.
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| when newspapers write about the same issue, it changes people behaviour and perceptions about that issue. <source: http://www.researchpedia.com/ > |
