Brand recognition refers to how people connect a brand with a product, name, tag line or other attributes. Which gets me thinking how is South Africa as a brand being viewed?
As a country we have been getting lots of negative publicity e.g
- The mine workers strike.
- 45 mine workers loosing their lives during the strike while fighting for better wages.
- Julius Malema disrespecting our president in the media.
- Truck drivers strike and some trucks getting burned in the process.
South Africa as a country is a brand and whatever happens in this country is a reflection of our brand to other countries. Brand recognition refers to what people are familiar with and it is both the brand it self and the traits associated with the brand. Brand awareness looks at both the negative and the positive, looking at South Africa the negative seem to be out shinning the positive publicity that we get as a country. the negative publicity still cast cloud over positive publicity or positive thing that we do as a country, and one of the reasons for that is the media, yes it si their job to be watchdos of society but they seems to be focusing on the negative than positive.
We can not blame other countries or people for having bad perception about our country, because people act on their perceptions and facts that are presented before which is the negative media coverage that we ahve been getting as a country.
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